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Pay Per Lead Specialist

Overview

Manage paid media efforts for pay per click and pay per lead clients while assisting in growing lead generation profit center with Pay Per Lead Client Manager.   

Essential Functions & Responsibilities

  • Lead digital strategy for enterprise clients and internal lead generation activities, specifically developing and implementing integrated digital solutions based on established KPIs.  
  • Provide insights, data and analysis to help drive paid traffic conversions
  • Experience managing and executing on enterprise level paid search campaigns
  • Translate site metrics and objectives into actionable and measurable digital marketing programs and strategies
  • Provide high-level understanding and best practices of Paid Search, Paid Social, Display Advertising and Search Retargeting
  • Own tracking and analyze the effectiveness of key metrics to convert analytical insights into actionable changes in PPC campaigns.
  • Must be detailed oriented, strong critical thinking, able to see projects through, and excellent communication skills.
  • Highly analytical and detail-oriented with strong Excel skills. Strong technical writing skills preferred.
  • Demonstrated ability to build, test, and scale paid marketing programs and lead generation campaigns
  • Must be able to work in a team environment with strong interpersonal skills and a passion to drive results.
  • Experience with third party bid management systems such as; Marin, Kenshoo, AdLens, AdStage, or SearchForce preferred
  • Manage all client communications for pay-per-lead (performance-based marketing) profit center.  
  • Manage lead generation software and monthly lead “scrubbing.”
  • Improve and report on ROI for clients 
  • Assist in building monthly reports for all clients.
  • Build and improve lead generation web properties and/or manage internal resources in the creation of additional site pages. 
  • Maintain appropriate level of detail and follow-through on all projects;
  • For potential clients: provide projections, run numbers, look at competitors for business development team to use in proposals;
  • Review and present campaign objectives with Director of Search
  • Any other duties as assigned or needed;
  • Acts in a stewardship capacity for the Company, works as a functional member of the team, has ability to self-direct and self-regulate work-day;
  • A basic understanding of SEO marketing preferred (Google Analytics).
  • Bachelor’s degree preferred.
  • Maintain a high level of client satisfaction.

Placement Criteria

  • Minimum of a Bachelors’ degree with 2 - 6 years the in the field, or suitable combination of education and relevant experience preferred;
  • Extensive knowledge of commonly-used concepts, practices, and procedures within the digital marketing industry, specifically, paid search knowledge, and demonstrated comprehensive knowledge of office and facilities coordination;
  • Strong understanding of lead generation business models.   
  • Basic web design functionality.
  • Strong ability to utilize Microsoft Excel for paid search reporting.
  • Knowledge of lead management software.
  • Knowledge of email marketing platform(s).
  • Knowledge of WordPress content management system.
  • Knowledge of project management software(s) (Mavenlink, Asana).
  • Demonstrated organization, facilitation, communication and presentation skills;
  • Ability to prioritize workflow and organize diverse material and ability to handle multiple, competing and changing priorities; ability to perform effectively without supervision and within established time limits and ongoing deadlines;
  • Ability to interact with clients in a professional manner via phone, email, and in-person. Must showcase strong communication ability in a variety of mediums, specifically phone and email communication.
  • Ability to interact and communicate effectively and professionally, and provide exceptional service, both internally and externally at all times;
  • Employee should be knowledgeable regarding Microsoft Office, have proficient computer skills, display adaptability in learning the use of company specific software and display comprehension of fundamental computer practices and database management.
  • All employees are expected to exhibit exemplary customer service skills, both with external customers, vendors, visitors, co-workers, and management staff. Their written and verbal communication skills should be concise and effective, they should aspire to excellence in both work and customer service, they should show courtesy to all they encounter while representing emfluence. They are also expected to maintain an air of professionalism in their interpersonal relationships and personal grooming, exercise confidentiality concerning the affairs of the business, exhibit a willingness to learn, willingness to problem solve and willingness to step in to help others, and openly and actively participates in the direction of our company. Emfluence views each of these traits as performance indicators, and employee appraisals reflect each of these attributes as an element of performance upon which employees are rated.
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